Search engine optimization is the best way to drive organic traffic to your website. These are people who find your website by conducting searches on Google and other search engines. It doesn’t require you to use pay-per-click advertising or anything like that. All your traffic comes from search results listings. That is the power of SEO.

Since effective SEO strategies change each year, you need to stay educated on the latest trends in SEO for the new year. The SEO strategies that you may have used in 2020 won’t necessarily work as well in 2022.

Let’s examine the 5 steps that you need to take to ensure your website is SEO-friendly in 2023. They all revolve around choosing the most effective keywords as possible and adding them to your website’s content.

As far as old SEO goes, rankings are usually done based on ranking competitive keywords. These days, however, there is more to generating sales and getting leads via SEO than rankings. So, instead of going about wondering how long an SEO strategic approach will take to start working, the real question you should be asking is, “How long will it take for SEO to start generating leads and sales for me? After all, that’s the ultimate goal – for your website to experience more visitors and earn more revenue.

1) Long-Tail Keywords

Keyword research is one of the most important things you can do for SEO. The idea is to find keyword phrases that are relevant to your website and whatever it promotes. You should choose keywords that don’t have a lot of other people using them. Otherwise, your website listing won’t be on the first page.

There are two ways you can discover new keywords. You can use the Google Keyword Planner, or you can go to Google’s homepage and start typing in a relevant keyword. A drop-down menu will instantly give you popular keyword phrases that other people are searching for which closely matches your keyword.

Do not choose a generic or short keyword phrase with only a few words. You’ll want to choose long-tail keywords that are more specific. For example, if you have a website about “losing weight,” then don’t just choose keywords like “weight loss” or “burn extra fat.” Choose keywords like “best ways to lose weight” or “lose weight in 30 days.”

2) Test the Keywords

Test each long-tail keyword phrase that you chose by searching them in Google separately. Look at the listings on the first page and pay attention to the titles of the website listings. Do you notice any patterns or similarities between the listings? If so, try to create content that is similar but unique.

For example, if you searched “best ways to lose weight on Google,” you’ll see a bunch of listicle website listings. These are websites with titles like “10 Ways to Lose Weight Without Dieting” or “50 Weight Loss Tips for Women.”

3) Create Unique Content

Now create your own website content with similar titles to what you discovered in the search results. So, if you discovered “10 Ways to Lose Weight Without Dieting” on the first page after you searched “best ways to lose weight,” then create your own webpage with the title “8 Ways to Lose Weight Without Dieting” or “The 9 Best Methods to Lose Weight Without Dieting.”

You don’t need to copy any of their content. Write your own content but use the same topic in a different way, as expressed above. That way, it is a unique listicle article that will receive a higher ranking just like that other website you discovered.

Create awesome content that is highly informative. The web design should be attractive but easy to load on people’s mobile devices and laptops. Responsive-type websites are preferred.

“If the content is King, SEO is guarding the castle.”

4) Add Keywords to Content

Don’t forget to add long-tail keywords to the content of your articles. This doesn’t mean you need to spam the keywords, but just mention them a few times each so that the keyword density stays under 3%. When someone searches those same keywords in Google, the search crawler will display your website because those keywords are in the content.

5) Build Backlinks

The only thing left is to build more backlinks to your website. Find relevant blog websites and make guest posts on them. Include your URL in the blog post in order to create a backlink. If you have trouble finding blogs that’ll let you make guest posts, then hire a guest posting service to do it for you.

Quality Backlink from the authority website is 1000 times better than 100 Low-Quality Backlinks.

Conclusion

These are the 5 main steps for improving your SEO quickly in 2021. Remember only to use the same long-tail keyword a few times. Don’t overstuff keywords into your content. The Google crawler is very sensitive. It can detect spam and unoriginal content, so don’t try to cheat. Just be honest when following these steps, and you’ll be amazed at the results. The best tip I suggest is to hire an SEO expert for the task. If you are thinking are SEO companies worth it? Then my opinion is yes, but if you can find the right SEO expert.