SEO is essential for a lot of businesses. A good SEO strategy will help increase the traffic you get on your website.

Most of the best SaaS business models have a robust search engine presence if you take a closer look at them. It’s understandable why SaaS companies adore SEO. SaaS SEO may seem simple, but putting it into practice can be convoluted and complex.

However, it’s crucial to comprehend how to construct the ideal SaaS SEO strategy, the essential areas you’ll need to concentrate on, and how to identify opportunities to reach your target audience.

SaaS SEO: What Is It?

SaaS SEO boosts organic traffic to a SaaS company’s website by achieving first-page positions on search engine results pages (SERPs) for a list of essential keywords.

It’s important to note that performance marketing (PPC, social advertisements, affiliate marketing, etc.) is popular among SaaS companies for scaling up new client acquisitions. Many soon recognize that doing so has rising costs and that depending only on paid acquisition may be counterproductive. The traffic stops when paid advertising is disabled or reduced.

Therefore, having a solid SaaS SEO strategy is crucial. SEO can promote organic development that is exponential and constant. Many SaaS companies are boosting their channel investments to diversify traffic sources and maintain a manageable acquisition cost.

Increasing a platform’s presence in organic search typically entails SaaS SEO to reach consumers that are:

• Attempting to locate your software
• Searching for information on software that is comparable to yours.
• Ready to buy software similar to yours?
• Trying to acquire information about your software.

Although SaaS SEO differs from SEO for other businesses or industry verticals, it’s crucial to keep in mind that Google’s primary ranking variables apply to all various kinds of organizations. Remember that these top-ranking criteria are:

• Content
• Backlinks
• RankBrain

It’s critical to understand that when it comes to SaaS companies, you must design an SEO strategy that produces excellent content that responds to users’ search queries and inevitably generates backlinks.

The Benefits of SEO for SaaS: Why You Should Invest in a Robust Strategy

SaaS SEO’s importance cannot be overstated. SEO may set your SaaS company apart from rivals by employing outbound and paid marketing tactics to get a competitive advantage.

The following are the reasons why you should SaaS companies need a good SEO strategy:

SaaS SEO’s Effects Accumulate Over Time

Utilizing SEO will assist in increasing website traffic. Although it could take some time for you to see this development, the outcomes will increase dramatically with each piece of content you publish. Top SaaS companies like Hubspot use it for this reason, among others.

Together With Other Marketing Channels, SEO Works

SEO doesn’t function well on its own. In today’s world, omnichannel marketing is essential for luring potential clients. And any SaaS company’s omnichannel marketing strategy heavily relies on SEO.

The focus of SEO is mainly on content marketing. You can reuse the material you produce for SEO on other marketing platforms like email marketing, social media marketing, etc.

Additionally, SEO aids in building brand recognition and authority, which ultimately aids in attracting customers away from other marketing methods.

SEO Lowers Cost Per Acquisition for SaaS

If you’ve ever used PPC or paid social media advertising, you know how costly these channels can be. The amount you invest is significantly less as compared to SEO. So, using SEO effectively can help you reduce your CPA.

Researching keywords for SaaS companies

Before we get into SaaS SEO methods, it is crucial to talk about keyword research since it serves as the foundation of any SEO campaign. Let’s start with the fundamentals of keyword research.

What is keyword research?

Keyword research is the act of identifying terms or phrases that people use to use search engines like Google or Bing to discover things.

For instance, you may have used terms like “SaaS SEO” or “SEO for SaaS” on search engines like Google when looking for SEO strategies for your SaaS business. These terms are referred to as keywords.

The importance of keyword research

Any SEO strategy must conduct thorough keyword research. It is because keywords serve as the foundation for market research. After all, they point you on the proper route.

Additionally, keyword research is the starting stage in the majority of SEO duties you’ll carry out, including:

• Generating content ideas
• Link creation
• Promotions for content
• Onsite SEO strategies

Keyword research will aid in your audience’s interpretation. However, if you don’t use the appropriate keywords, your entire SEO plan will fail because you’ll have likely invested all of your time and energy in the wrong thing.

How do you find Keyword Ideas?

Create Customer Personas.

The main goal of SEO and keyword research is to provide your target audience with the information they are seeking. You won’t be able to determine what keywords your audience is searching for unless you are familiar with them. Therefore, creating consumer personas is a prerequisite activity before conducting keyword research.

Start by researching your current clientele or the type of audience our direct rivals attract. You can also conduct surveys to understand your consumer persona(s) characteristics.

Go further into the specifics of each of your consumer personas. Recognize their characteristics, preferences, interests, passions, objectives, and more. Please go into greater detail.

Determine the issues that your personas face and create a keyword strategy.

You should now be aware of the many consumer personas you are aiming for. Next, try figuring out any pertinent difficulties they might be having and how you can assist them in overcoming them.

Consider the scenario when you offer email marketing services. Your customers’ difficulties regarding email marketing requirements can be explored in further detail.

Additionally, come up with a list of themes they might be looking for and using.

Identify “Seed” Keywords

The initial ones you’ll start with while developing your keyword list and brainstorming ideas are known as “seed” keywords. Seed keywords serve as the foundation for your keyword research.

These serve as the foundation for your other keywords and are typically one to three words long.

To find seed keywords, you can start by asking the following questions to yourself:

What does your SaaS company do?

What SaaS services do you offer?

What’s the focus of your website?

What problem are you resolving for your intended audience?

Define Keywords to Improve the Landing Pages on Your Platform

Your landing pages will be the heart of your SaaS company’s inbound and outbound marketing initiatives. Landing pages will be the entry point for customers to reach your main product. As a result, optimizing your landing pages is crucial.

Therefore, determining the keywords that will work best for your landing pages should be your first step. You can define this list of keywords from the previously described seed keywords.

Each landing page will have a different set of keywords if you have numerous landing pages. Research on the competition and the target market will benefit this case.

Also, optimizing your landing pages for the proper keywords is crucial since the organic traffic they generate will move users down your sales funnel, increasing the likelihood of converting.

Semrush, Ahrefs, Moz, and other SaaS SEO platforms can be used as keyword research tools to locate the best keywords. You can get a complete list of keywords that might work well for your SaaS landing pages by starting by entering the seed keywords in these keyword research tools.

View the Keyword Positions of Your Competitors

Referring to the research, knowing how your immediate competitors perform is crucial. It is because these rivals already have rankings for these phrases. Therefore, striving to exceed them on the same terms can be an excellent start.

The “domain explorer” option provided by most keyword research programs can be used to discover your competitors’ keywords. Additionally, you can employ programs made expressly for spying on the keywords of your rivals, like SpyFu.

Trimming and concluding keyword research

You’ll most likely have a sizable list of keywords at the end of the entire keyword research procedure. However, it is not advisable to individually optimize your SaaS website and landing pages for each one. As a result, it’s crucial to refine and compile your list of potential keywords.

Get rid of the wrong keywords

Your keyword list may contain specific inappropriate terms for your SaaS company. The reason might be that these terms do not immediately impact your target audience. Or, the search intent underlying these keywords might not be the same as that of your target audience.

Additionally, it’s possible that some of the keywords on your list have extremely high keyword difficulty scores.

So, pursuing such keywords might not be wise. So, before you begin the optimization process, you must reduce and create a final list of keywords.

Metrics for Keyword Analysis

You’ll find a ton of metrics that describe them as you go through the process of conducting keyword research. With these analytics, you can evaluate each term and choose the best ones for your SaaS website.

Most keyword research tools offer insightful data on these parameters for keywords. Here is a bit of an insight into the metrics:

Search Volume

The number of searches a keyword receives from search engines like Google over a specific period is called search volume (usually a month). The importance of searches for a keyword will increase as its popularity rises.

Because it predicts the type of traffic you’ll get once you start ranking for the phrase, search volume is a crucial metric. When you begin to rank for a high-volume term, you’ll get comparatively more visitors, increasing your business’s profitability.

However, high-volume keywords are frequently quite competitive, making it challenging for you to rank for them.

Keyword Difficulty

Another crucial measure that indicates how tough it is to rank for a phrase is Keyword Difficulty or KD. Consider the situation when many high authority websites already rank for a given keyword, and considerable competition exists.

If this is the case, ranking for such a term may be pretty challenging for your new SaaS website, despite your best efforts.

Since most high-authority websites compete for these high-volume keywords, high-search-volume keywords typically rank highly for keyword difficulty. Optimizing these keywords as a new website may not be worth your time. As a result, it’s crucial to thoroughly weigh your options by looking at these strategies.

Rate of Organic Clicks (CTR)

Another crucial concept to comprehend is that search volume alone does not accurately represent the amount of traffic a keyword might bring in. This is due to the involvement of other elements like Google advertisements, featured snippets, rich results, etc.

As a result, search volume is not a completely accurate indicator to evaluate a keyword. The number of users who would click through to an organic search result from the results shown on the SERPs is referred to as the organic CTR (SERPs). You can anticipate more traffic for a specific term if the organic CTR is higher.

Traffic Possibilities

It’s critical to consider the long-term advantages of keywords. This is due to how long SEO takes. As a result, the keywords you optimize today can start to pay off in a few months. The keywords must still be applicable a month later.

You should also use the traffic potential of a keyword as a statistic to account for this. You can check Google Trends to see a keyword’s recent and upcoming trends.

Also, Consider ignoring a keyword entirely if you see that its popularity is beginning to decline because it might not ultimately provide you with the desired results.

Costs Per Click (CPC)

Another important consideration is the reason for the search. As there is a higher likelihood that these visitors will convert, keywords with a high level of commercial purpose are typically more profitable.

CPC is a helpful measure for determining a keyword’s commercial intent. Greater commercial purpose and profitability are indicated by higher CPC.