Client Background:

Right Roofing is a trusted roofing company with over 10 years of experience in providing roofing services such as installations, repairs, and maintenance. Despite their expertise and excellent customer service, the company struggled with online visibility and generating leads from their website. They had previously hired an agency to improve their digital presence, but the results were disappointing, leaving them without any substantial leads from Google.

Challenge:

Right Roofing’s website was outdated, poorly designed, and not optimized for generating leads. The lack of quality content, proper SEO structure, and backlinks meant that their website wasn’t ranking for important search terms. This was significantly hurting their business. Although they had hired an SEO agency before, the efforts didn’t yield any results, leaving them frustrated and without any Google leads.

Solution:

We collaborated with Right Roofing to completely transform their digital presence, focusing on building a robust lead-generation system through a website overhaul and SEO strategy. The following strategies were implemented:

• Website Redesign for Lead Generation:

We revamped the website to focus on a user-friendly design that not only looked professional but also guided visitors towards taking action, turning the website into a lead funnel.

• SEO-Optimized Content and Backlinks:

We developed high-quality content targeted toward their key services and location, ensuring the website spoke directly to their potential customers’ needs. To boost credibility and search rankings, we secured authoritative backlinks from relevant sites.

• Keyword Strategy:

We identified and targeted high-value keywords related to roofing services in their area. This strategy focused on ranking for terms like “roofing services in [City],” “roof repairs,” and “roofing contractors,” which would attract relevant traffic to the site.

Results:

• Top 3 Ranking on Google:

Within just 3 months, Right Roofing’s target keywords climbed to the top 3 positions on Google, significantly increasing visibility.

• Lead Generation Growth:

The revamped website became a powerful lead-generation tool, and Right Roofing began receiving consistent inquiries and leads directly from organic search.

• Boosted Credibility and Online Presence:

The new design and SEO strategy transformed the company’s credibility online. Not only did they see an influx of inquiries, but their online reputation significantly improved, resulting in long-term business growth.

Testimonial:

“Working with Rankwisely was a turning point for us. After years of struggling with a non-performing website, we finally started seeing results. In just a few months, our keywords ranked at the top, and the number of leads coming from Google skyrocketed. We’re now more visible and credible than ever before!”

— John Doe, Owner of Right Roofing